Balancing Life’s Issues with CEO Wendy Kaufman on The Business Spotlight
http://www.BalancingLifesIssues.com CEO Wendy Kaufman was on The Business Spotlight TV show in Dallas this week talking about how her national corporate training company with over 1400 trainers is influencing the culture of many companies to increase productivity. Wendy has her Masters in Industrial Psychology and has more than 20 years doing Keynotes and training on everything from Leadership Training, Team Building and Emotional Intelligence to How to Live Take the Car Keys from Your Parent. Her army of trainers speak and teach all over the country to increase the productivity of companies by delivering high value training that is very Edutaining.
Here is the transcript of the show:
Patrick:Welcome to the Business Spotlight. I’m Patrick Dougher, and today’s show I think you’ll really find it an exception. Recently, I was listening to the radio and that song Cats in the Cradle came on and I thought, “Man, have I done a good enough job raising my son? Does he look at me and think ‘I want to be like him’? Is that going to be the right kind of character?”
Today’s guest is Wendy Kaufman. Wendy is the CEO and founder of Balancing Life’s Issues. She has literally created a group of over a thousand trainers around the U.S. that talk to corporations that speak for keynotes, trainings on the whole issues of balancing life’s issues. Wendy, thanks so much for being on the show.
Wendy:You’re welcome. Thank you for having me.
Patrick:I’m really excited about this show because I want to get into your story. When I think about the foundation of this, I’ve heard a little bit and I thought, man, you really invested. You paid a great price. Tell me about the start of this.
I was able to interview Chris Heney of www.StickInYourHead.com today for a quick 12 minute show that I will call The YouTube Decoder Ring. Chris is the CEO and Founder of Stick in Your Head. They are a website production company and software development firm. I have never met anyone that knows the Internet better than Chris. If the Internet was an Iceberg, I would be on the top of the ice still breathing air but Chris would have grown gills and would be checking out the deeper parts of the ice way below the surface. Well that is his view of the Internet. He is usually way ahead of the trends because he sees where the internet technology is going and is able to develop automation products for creating massive results for his clients. You will want to listen to this a few times to really catch the tips he is offering. Yes he is a Geek but a brilliant one so let me know your thoughts on his ideas.
Here are some of the takeaways I had from this recording:
Make sure your Title has the Keywords that your audience is searching for.
Make sure you stay on subject and be brief. (I encourage 110 seconds or less)
If your doing a “How To” video you are not as restricted on time but keep on point.
Edutaining will keep them more involved.
Google wants your video embedded in your site as long as the video is consistent with your keywords.
People want real content not a sales pitch.
“How To” videos can be extremely targeted to a very narrow niche.
VSEO is a new term that is being coined to emphasize the power of Video on SEO.
Patrick:Welcome to the Business Spotlight. I’m Patrick Dougher. You’re really going to enjoy the show. From time to time over the last several months we’ve had a guest appearance from Dr. Mary Swift of http://www.dallascosmeticdentist.us/ . .
They are in the high-end cosmetic dentistry arena. In fact, Dr. Mary Swift has been the 2011-2012 Cosmetic Dentist People’s Choice Award winner in the DFW Area. It’s really fun to have another one of their dentists, Dr. Terrel Myers with us today. Dr. Terrel, thanks so much.
Dr. Terrel:Thank you for having me.
Patrick:I’m really excited about this interview because you have seen the dental industry change tremendously. You’re award-winning. You tend to work with the who’s who of Dallas. You work with some very extremely successful people, don’t you?
Dr. Terrel:Yes. I’ve been very blessed in that area.
Patrick:I’m excited for you. I want to know more about your journey, because you’ve seen the industry change so much. Tell me about your journey as a dentist.