New Millennial Leadership with Jim Fortin the NeuroPersuasion Expert
They measured their pupil dilation when they were looking at soup can labels. And what they discovered through massive amounts of very scientific research is that their old soup can label that they’ve had for many, many years – it was designed almost 100 years ago. The soup can label that they currently have is not affecting people emotionally and unconsciously enough to get them to buy to the degree that they want them to buy. [...more]
