Facebook - Originally used as a social networking site for college students, Facebook has gained acceptance and influence for all ages. On Facebook, it is easy to post pictures, videos and personal information. Users connect by posting information on walls. You have to accept invitations from friends and choose what information to share. Facebook accounts are created by an individual, but you can make a company page linked to your personal account to promote your company. Use Facebook ads to promote your company by designing an ad and choosing the demographics that will view the ads. Ads can be pay-per-impression or pay-per-click. The fasting growing Facebook demographic is women over 55 years of age. [...more]
Imagine a whole network of people orbiting around your business, getting included in the processes and feedback of your ideas, providing free advertising for you through the phenomenon of word-of-mouth, making your company into a familiar brand. Now, it won't always work like this, but the opportunity is there. You can make a dent in your visibility and increase the stretch of your marketing campaign's arms by reaching the largest amount of customers possible through the various platforms of social media – a reach that is incomparable to what you have been doing before. [...more]
These are obsolete questions because everybody is now well familiar with the term social media networking and how businesses are being flourished all over the globe. With cost-effective, striking and focused social media networking, companies had brought great revival on virtual world as well as offline world because it directly affected traditional marketing styles. People now prefer online social media networks like Facebook, Twitter, Bebo, MySpace, Friendster etc for the promotions of their goods and services and creating burly bond with the local as well as global world. [...more]
What’s stopping you from including social media in your marketing plan? Is it a fear of the unknown? Many companies often react this way. It’s a common human reaction to things that are considered new or unfamiliar. Moving your brand into a space that enables direct conversation and engagement with your consumers can be a [...] [...more]
"Finding important and relevant information is not easy when you are unfamiliar with how to perform certain modifications," said a Hyundai spokesperson. “Having a forum and website where answers to important questions are laid out for you, would help with modifying your Hyundai to its highest potential." [...more]
Social media sites like Facebook, Twitter, MySpace etc. have become popular among the internet marketers. Most marketers hawk their websites, blog, affiliate links, list building URLs, etc. all day long to drive traffic to their web sites. Not only it is annoying to the network members, but also the effectiveness of such a strategy is [...] [...more]
Should StumbleUpon, LinkedIn, Twitter, or other social media applications going to be your only source of market research? Of course not, but social media offers an abundance of honest conversation from which business can gather a wide range of vital information. [...more]
Blogs, play a major role in influencing the purchasing decision amongst women in particular, and in a recent survey in the US, 85% of regular female blog readers said they were influenced to make a purchase as a result of a review or comment posted on a blog. So with that in mind, if you’re the company that gets it right, you have a good chance of getting the sale, but what happens if you are on the receiving end of a negative review or comment. How do you protect your brand and how should you respond? [...more]
As more businesses invest more time and money into social media marketing (SMM), it’s important to understand not only the benefits but also the processes for planning and implementing a successful SMM campaign to maximise return on investment. Businesses are embracing social media and social media marketing as part of their broader marketing strategies far [...] [...more]
With 2010 finally here and staring us in the face, every small business needs to acknowledge the 100 pound elephant in the room, and his name is social media. Many Small Businesses have the same questions circling in their heads…”how do we deal with social media, what are our social media strategies and is it [...] [...more]
