Blogs, play a major role in influencing the purchasing decision amongst women in particular, and in a recent survey in the US, 85% of regular female blog readers said they were influenced to make a purchase as a result of a review or comment posted on a blog. So with that in mind, if you’re the company that gets it right, you have a good chance of getting the sale, but what happens if you are on the receiving end of a negative review or comment. How do you protect your brand and how should you respond? [...more]
As more businesses invest more time and money into social media marketing (SMM), it’s important to understand not only the benefits but also the processes for planning and implementing a successful SMM campaign to maximise return on investment. Businesses are embracing social media and social media marketing as part of their broader marketing strategies far [...] [...more]
With 2010 finally here and staring us in the face, every small business needs to acknowledge the 100 pound elephant in the room, and his name is social media. Many Small Businesses have the same questions circling in their heads…”how do we deal with social media, what are our social media strategies and is it [...] [...more]
Businesses everywhere are slowly but surely learning how to harness the power of social media for their branding efforts. Marketing with social media is a powerful strategy, but it is a process that requires time and patience. How are some of the big corporations doing? After a lot of experimentation, speculation and consternation – progress [...] [...more]
The development of new online destinations for information sharing and interactive communication by and between family and friends as well as professional associates is consistently cited as the driving force behind Web 2.0. Termed “Social Media”, the trend has created abundant opportunities to distribute high quality health and disease education content, while creating community and [...] [...more]
Social media strategies continue to prove their relevance in today’s Internet age, and as a result, the traditional online newsroom – a set of static Web pages that support one-way delivery of information that is protected by passwords and made available only to the likes of “official” journalists and industry analysts – is quickly becoming [...] [...more]
Most of us in the PR industry are familiar with stories of well known companies using online media to deceive consumers and investors. Last year, Wal-Mart and Edelman received lots of attention for the “Wal-Marting Across America” flog (fake blog) which featured a couple traveling around the country in an RV, visiting Wal-Mart parking lots [...] [...more]
Are more companies turning to social media in this economy? They should if they want to improve their marketing efficiencies, enhance their customer service experience, or develop their research techniques. Social media allows companies to engage with the customers instead of shouting about their own wonderfulness. [...more]
Social Media has a stronger impact to books than the movable type had, launched six centuries ago. Social Media makes information producible, accessible and spreads it easily, quickly and without barriers of entry. Is Social Media the paradigm shift which will the publishing industry alive? In any case changes will come. Big changes. The Publishing [...] [...more]
Your business can grow in leaps and bounds through the help of the social media strategies that your company will implement. Through the views posted by your network, you can informally brainstorm for new ideas, new products and new brands. Your consumers will be able to come up with new ideas wherein you could use for your brand. [...more]
